I’ve talked to many pet owners, and I discovered that a lot of them share a common struggle: they love their pets dearly and wish they could sleep with them on the same bed. However, for various reasons, this isn’t always possible. Pets might disrupt sleep by moving around, snoring, or even causing allergies and hygiene issues due to shedding fur or bringing in dirt from outside. This gave me an idea—why not create a custom pet pillow? With these pillows, pet owners can cuddle something soft and personalized that reminds them of their beloved companions. While it’s not the same as having their real pets beside them, it offers a sense of comfort and emotional connection, bringing a little bit of joy and peace to their nights.

（1）Product Development

In the beginning, I reached out to a pillow factory to explore potential collaboration. My initial idea was quite simple: printing pet photos directly onto the surface of the pillows. However, this seemingly straightforward process turned out to be far more challenging than I had anticipated.

We faced numerous issues along the way, such as selecting the right pillow materials, achieving high-quality printing, and determining the best filling methods. These challenges significantly impacted the quality of the first custom pet pillows we produced. The results were far from ideal—they lacked durability, the prints were often dull or misaligned, and the overall texture and feel of the pillows didn’t meet my expectations.

（1）Customer-Driven Innovation

As our customer base grew, I began receiving a lot of feedback. At the time, we were also creating pet digital illustrations—these were originally designed as digital artworks for buyers to use as social media avatars, profile pictures, or even as phone wallpapers. However, more and more customers started asking us to print these digital illustrations onto their pillows instead of using the original pet photos.

The feedback was overwhelming: printing the pet digital illustrations on pillows produced an amazing result that customers absolutely loved. The unique, artistic style gave the pillows a personalized charm that pet owners couldn’t get enough of.

Our vision for the future is to create even deeper connections with pet owners by inviting more people to share their stories and experiences with their beloved pets. By listening to their needs and understanding the types of products they desire, we aim to continuously innovate and develop a wider range of pet-related products. Additionally, we strive to enhance our customization services, ensuring every product not only meets but exceeds customer expectations.